Headphones That Colour Your World

The accessory market is evolving. Gone are the days when an accessory serviced any function. In today's world an accessory must have dual functions. The first being the primary purpose that the product was invented to serve and the second is to simply look nice. Headphones companies have taken the aesthetics of the product and made it the core selling feature of the product. Yes, there are those that will buy headphones for sound quality and comfort, yet if they don't make a statement then the headphones won't appeal to a large proportion of the market.

It is becoming more and more familiar to see people wearing over ear headphones in public, as they give an instant impression that the person wearing them is in their own little world and does not want to be disturbed. They are also a heavily endorsed product, as they don't look out of place on the slopes or the half pipes after some clever investment marketing from the leading fashion headphones company, who we will refer to as the 'Candy of Skull'.

The 'Candy of Skull' revolution has opened the eyes of headphone companies as they now have to think outside the box of cunning concepts to shift product, rather than relying on the quality of the sound produced. The whole genius of the 'Candy of Skull' concept is that they don't sell a single surf, skate or snow board and yet they target those that buy those items to buy their headphones. Well done to them. Obviously, there will be headphones designed for those that want to be conservative yet having a website with all the bells and whistles along with numerous promotional events throughout the year has become the norm if you want to succeed in the music lifestyle industry. The music lifestyle industry is needy, as the audience requires brands that 'really get them'. People that live and breathe the music lifestyle can be eccentric, they can be subdued, and whatever they are they are, they are susceptible to marketing and the ideology of being cool. The notion of being 'cool' still fathoms brands even today.

Simply the brand name alone can immediately hit the 'uncool' button for some people. The emblem logo and even the brand typeface can be off-putting to a consumer so getting that spot on from day one is ever so important. After that, the design of the products, the packaging, the distribution avenues, the price of the product and the advertising affects the brand. Ensuring that the marketing material lies in synergy with the brand is vital; get that wrong then a brand can pack up its bags as the products will not sell.

The headphones market is divided into little niches, as is every industry. The DJ headphones niche follows suit with the adventure sports ideology. Evidently colourful headphones are the way in which to connect with the target audience and having a website that is representative of those that buy the headphones; a cooler breed of wannabe disc jockeys and adventure junkies.

Accessories are used to finish off an outfit these days. Those walking down the street in a white tee can express themselves by the headphones they listen music with. How times have changed.